New packaging enhances quality for its consumers
Lanka IOC introduced its Global Container packaging for SERVO Lubricants at a special function held at Taj Samudra Hotel.
The newly introduced Global Container attributes to increased speed, flow, smoothness, higher life span of product and energy, withstanding a higher load. The new packaging also delivers an innovative, dynamic and premium look. The new design comes with improved strength and an outspoken aesthetic look and feel for the buyer.
Shyam Bohra Managing Director Lanka IOC PLC commented, “We are pleased to introduce the Global Container concept to Sri Lanka. LIOC always thrives for innovation and change and gives the best to all our stake holders, including our consumers in particular. LIOC enjoys a market share of 17.5% in the country. LIOC also exports Servo Brand of Lubricants to Maldives. With over 1000 commercial grades and over 1,500 formulations encompassing literally every conceivable application, SERVO serves as a one-stop shop for complete lubrication solutions in the automotive, industrial and marine segments. Recognized for cutting-edge technology and high-quality products, SERVO is backed by Indian Oil’s world-class R&D and an extensive blending and distribution network”.
The SERVO brand is the brand leader among lubricants and greases in India, and has been conferred the “Consumer Superbrand” status by the Superbrands Council of India. Recognized for its brand leadership by the World Brand Congress and as a Master Brand by CMO, Asia, SERVO has now carved a significant niche in over 20 countries across the globe. In the retailing segment, besides LIOC petrol stations, SERVO range of lubricants is available through a network of unique SERVO Lube Distributors across the country. The products are available in every corner of the country through various retailing initiatives like Servo Shop, Service Station, SERVOXPRESS stations, bazaar outlets and thousands of auto spare parts shops across the country. SERVO Shops are exclusive outlets, offering SERVO lubricants to customers in convenient locations.
Recently, LIOC introduced high performance lubricants with premium quality base oils and selective additives for Hybrid Cars, Outboard 2 Stroke engines, Front fork oil for bikes and Engine oils for highly powered Motor cars namely Servo Futura P Plus 0w20, Servo 2T XL, Servo Front Fork Oil, Servo Futura P Plus 15w40.
Lanka IOC blends Servo Brand of Lubricants at Lube Blending Plant, Trincomalee which is ISO 9001:2015 accredited by Sri Lanka Standards Institution (SLSI). Lanka IOC PLC is the subsidiary of IOCL, a Fortune 500 company. It is the only private oil company other than the state-owned Ceylon Petroleum Corporation (CPC) that operates over 199 retail petrol/diesel stations in Sri Lanka and has a very efficient lube marketing network. Its major facilities include an oil terminal at Trincomalee, Sri Lanka’s largest petroleum storage facility and an 18,000 tonnes per annum capacity lubricant blending plant and state-of-the-art fuels and lubricants testing laboratory at Trincomalee. With a powerful compilation of energy brands in addition to the SERVO brand of lubricants including, ‘XtraPremium Euro III Petrol, XtraMile Diesel’ strengthening its portfolio.
Photo Caption – Lanka IOC introduces “Global Container” for SERVO Lubricants. In the picture B.S.CANTH –Chairman (Centre) flanked by D. K. Sharma – Director, P. M. Mohan – Director and Shyam Bohra – Managing Director of Lanka IOC PLC