Focusing on career and personality development among school children, Fashion Bug, one of the country’s leading clothing retailers, conducted two CSR projects recently. The projects saw over 800 participants who were given invaluable advice on choosing the right career and developing a personality that would help them succeed in their future careers.
One of the programmes was the latest initiative under Fashion Bug’s award-winning ‘SisuDiriMaga’ project, which has already benefitted over 15,000 students from around the country, to date. This time, The ‘SisuDiriMaga’ programme was conducted at the Badi-ud-Din Girls’ School in Kandy with over 400 students participating.
Conducting this career guidance programme was Mr. SiyamAbdeen – Chairman Winsys Networks & Training Institute, with several representatives of Fashion Bug including Dr. Faraaz Hameed – Deputy General Manager, Mr. Namal Ekanayaka – Human Resources Development Manager, Mr. Ishan Godamanna – Senior Marketing Executive, Mr. Faishad Mohamed – Area Manager also took part in the programme. The programme highlighted the importance of planning for the future and setting attainable goals
Fashion Bug has targeted reaching over 100,000students across the island through these programmes conducted through it SisuDiriMaga Foundation.
The second CSR project was conducted at the HungamaWijeyeba National School, as part of a three-day student Leadership camp, with the participation of over 400 students. The programme was aimed at personality development, and understanding the crucial role it plays in developing a successful career.
“Being a responsible corporate citizen we thrive to develop the skills of schoolchildren by inducing positive thinking to develop their personality which will enable them to be successful in life. SisuDiriMaga has enabled us to get closer to our goal, and contribute positively to the lives of others especially our next generation. It is so rewarding to be a part of worthy projects, such as this, that allow us to contribute positively to the country and provide our services where they are truly needed,” said Fashion Bug Director Shabier Subian.
Projects such as these are a key focus of Fashion Bug, who spends millions annually on various CSR projects carried out around the island in various sectors – from sports to education, through to health, public services and beyond.
Fashion Bug commenced operations in 1994 as a partnership business between four partners and a staff of just 15. Today, with over 16 stores throughout the country with a workforce of over 1250 employees, Fashion Bug stands among the leading clothing stores in Sri Lanka catering with the fashion motto of ‘changing lifestyles’.
