Godrej Sri Lanka has partnered with Kandurata Industries (Pvt) Ltd to distribute its internationally acclaimed range of baby care products marketed under the brand of Mitu Baby to provide consumers the access to best of baby care. Mitu baby is a popular baby care range under Godrej Consumer Products and is currently available in more than 30 countries worldwide.
Commenting on the new partnership, Anurag Jain, Country Manager, Godrej Sri Lanka says, “We are pleased to appoint Kandurata Industries as the distribution partner for all Mitu Baby products in Sri Lanka. We believe that Kandurata’s extensive distribution network and deep knowledge of the local market segment will help to leverage sales of Mitu Baby products. Our internationally acclaimed baby care product range is the first choice of smart mothers around the world and this partnership will ensure that mothers across the island too can now access Mitu Baby products with ease. Mitu Baby offers a total range of baby care products for infants and children. Godrej’s proud history of more than 125 years reflects the brand’s heritage.”
Mitu Baby is a brand for mild and reliable baby care products from Indonesia. Truly mild and especially created to help preserve baby’s soft skin, it is an international affordable baby care solution. The Mitu Baby product portfolio available in Sri Lanka includes milk bath, body and hair bath with honey milk, shampoo natural, soap, hair lotion, baby lotion, baby cream, baby oil and baby cologne. The product range encompasses bath, pre bath, post bath and freshening rituals.
Mr.Riza Thahir, Deputy General Manager, Kandurata Industries (Pvt) Ltd says, “Kandurata is proud to partner a reputed international multinational such as Godrej and to distribute Godrej Mitu Baby Products in Sri Lanka. We believe there is vibrant potential for the international baby care product range across the country. Higher disposable incomes in the hands of consumers and the desire of a mother to give their infants nothing but the best of care and grooming will attract discerning mothers to reach out for Mitu Baby products. We are excited about making this product range accessible to potential and existing customers island-wide.”
More and more mothers across Sri Lanka are opting for security of Mitu Baby products. Smart, teach-savvy and health-conscious mothers understand the need for using world-class products on their infants’ tender skin, which is why, Mitu Baby products with scientifically proven clinical mildness, are increasingly becoming their first choice. Godrej’s Mitu Baby empowers mothers to enhance the bond between them and their babies. Mitu Baby leads the baby care category in Indonesia. Godrej products are used and trusted by more than billions of consumers around the globe.
Mitu Baby has distinguished its brand by consistently innovating new products whilst maintaining its international quality and appeal, with the baby’s safety as the foremost factor. The brand also offers product for beyond the infant stage – for children as well as wipes for general purposes. Mitu baby is a SLS certified product range and is clinically proven. Babies will experience no irritation and no induced delayed contact sensitization because it is a hypoallergenic product.