Renowned menswear specialist Fouzul Hameed will continue to uplift menswear fashion in Sri Lanka, by presenting the fourth edition of the annual ‘Envoy Concept’ a showcase on 3rd of December 2016, under the theme ‘infini8’. ‘Concept’ is the only menswear fashion show of its kind and is conceptualised and presented in accordance with the highest international standards. Hameedia is the only menswear brand that forecasts all of the latest local, global fashion trends and showcases its collections and styles a year in advance.
‘Concept 2017 – infini8’ will showcase a total of 8 new collections that will be inspired by the essence of liberty and elegance that are quintessential to effortless style. Drawing inspiration from the theme ‘infini8’, the collections will feature indigo prints and patterns, hounds tooth fabrics, chic British fashions, handlooms and linens, earthy hues and tones, street styles from Milan as well as ceremonial attire. Sleek sophistication and elegance will be evident in each collection, which will encompass the finest fabrics, embellishments, cuts and designs from around the world. Each piece featured in the show will be designed and tailored using both age-old tailoring techniques and the latest technology to achieve a final look and feel that has an impeccable finish. The latest edition will focus heavily on the international market and will be pitched to international buyers.
Commenting on the highly anticipated showcase, Fouzul Hameed – Managing Director, Hameedia stated, “The ‘Envoy Concept’ showcase is the most anticipated menswear spectacular in the country and is a key highlight in the local fashion calendar. The show was created to transform the menswear fashion arena in Sri Lanka and it offers the men of today the fashion knowledge and inspiration that they need to become the men of tomorrow. The way someone dresses defines their personality and how they are perceived by the world. The ‘Concept 2017 – infini8’ showcase will enable men with differing aspirations to embrace the best fashion choices for every occasion. A man needs many things to live a wholesome and enriched life – health, comfort, shelter, happiness, opportunities and support are all integral to a man’s success. However, the ability to be well groomed and make a strong style statement can truly redefine a man and it can bolster the confidence and power that he exudes in his professional and personal life. ‘Concept 2017 – infini8’ will showcase an extensive range of clothing and will project many up-and-coming trends, that will inspire Sri Lankan men to step out in style on any occasion.”
As serving society has always been a core value of the Hameedia Group, the ‘Concept 2017 – infini8’ showcase will feature a variety of fundraising initiatives that will support the ‘My Friend’ project. The project is powered by Angelo Mathews who is the co–founder and brand ambassador. All proceeds from the show will help to educate underprivileged children across the country through the ‘My Friend’ foundation. This year, several partners that specialize in men’s retail as well as many lifestyle brands, will also come on board for the showcase. These partners include adidas, Vision Care, Colombo Jewellery Stores, Exclusive Lines, HP and Capello Salons, while Galle Face Hotel is named as the official hospitality partner and will be hosting the event on their venue
The collections that will be showcased at the event encompass over 60 years of tradition, know-how and expertise and will truly raise the bar of the local menswear fashion industry. ‘Concept 2017 – infini8’ will offer a glimpse into the future of style, whilst showcasing designs and outfits that are tailored to suit the style needs of men from all walks of life. ‘Envoy Concept 2017 – infini8’ by FH will serve as a one-stop menswear showcase and will feature clothing options that will complement every man’s lifestyle and fashion needs and enable him to look his best at all times.
Photo – Fouzul Hameed – Managing Director, Hameedia addressing the media