High achieving excellence has been reiterated by Citizens Development Business Finance PLC, (CDB) when the brand emerged victorious with two coveted Silver awards at the recent SLIM Brand Excellence Awards 2016. The commitment that CDB has always demonstrates in ensuring that customer service is on a constantly improving bar, won the Silver in service excellence in the Service Brand of the Year category. This further embeds the Company’s commitment to adding fillip to the strong foundation of its brand promise and brand values. Further reiterating its dedication, commitment and contribution to the community, CDB also received the Silver award for the CSR Brand of the Year.
Chief Credit Officer Sasindra Munasinghe said, “Our industry is a highly competitive one and it is one in which a large number of established brands have always been held in high esteem by stakeholders. The fact that CDB, with its history of twenty years in the service industry, encompassing banking, insurance, telecommunication and other service sectors, emerged with two silver awards, is truly a laurel that we are very proud of.” He elaborated that service is a tenet totally driven by the strong team spirit at CDB. “We surely have one of the best teams in the financial services industry to have gained such an accolade from the country’s apex marketing body. There is no higher endorsement of our commitment towards quality of service than being crowned with a Silver as the Service Brand of the Year and furthermore as the CSR Brand of the Year.”
“The CDB brand has a significant purpose that extends far beyond business itself: to enrich people’s lives through an extension of financial services and nationally important CSR initiatives,” he further stated. “We have contributed meaningfully to enhancing the lives of our people in diverse segments, contributing to education, health and the environment. We are most encouraged and heartened by this recognition for our CSR initiatives that are nationally relevant and uplift the community significantly.”
CDB focuses on a vision of being the financial powerhouse that will foster entrepreneurial innovation and workmanship towards building the nation’s economy to make sustained gains in living standards of Sri Lankans. It is this vision that drives it to continually improve on its service standards, while enhancing an already expansive product portfolio through constant innovation and use of cutting edge technology.
CDB’s business model continues to evolve and remains strategically crafted to encompass multiple dynamics that complement each other. With financial inclusion being a priority given its status as a net lender to the rural economy, urban funding and rural lending, adding access to finance for the base of pyramid markets has enabled CDB to play a vital role in rural economic development. Hence, the two Silver Awards distinguish CDB not just as a leading Non-Banking Financial Institution, but as a formidable brand presence across the entirety of the service sector.
Highlighting that these awards are a testament to the scope and depth of customer engagement the brand has in its relationship with stakeholders, Munasinghe further said, “Our brand’s strategic focus and commitment towards market innovation and processes of value creation has ensured our strong presence in an intensely competitive environment. We have a strategic presence through a network of 69 branches across the country with access to the largest ATM network in the island, each strengthening our brand values and promise, ensuring top of the mind recall and brand excellence. Our continuous focus on innovation designed to benefit customer segments we work with has enabled us to offer higher value and form a symbiotic relationship with each of our stakeholder segments.”
The annual SLIM Brand Excellence Awards recognize the most significant and impressive Sri Lankan brands, conferring awards for the best in industry and which also forms a benchmark for assessing the best products and services.
Photo caption: The winning team of CDB receiving the Silver award for the Service Brand of the Year