The Body Shop in Sri Lanka introduced its all new Vitamin E formula with 48 hour moisture for thirsty skin last month. This lightweight, long lasting moisturizing product harnesses the antioxidant power of wheatgerm oil, muscling up with intense moisture from 100% natural origin hyaluronic acid for a formula that will keep skin feeling fresh and silky smooth all day.
The iconic Body Shop Vitamin E skincare range is the cornerstone of anti-oxidant protection and intense hydration for the skin, with women around the world using these products to protect and moisturize their skin. In a survey conducted by The Body Shop, 108 women used the new products and agreed that it left their skin feeling soft, supple and protected. 93% of users agreed that their skin felt non-sticky, 95% found no white finish and 91% were very happy with the intense moisturizing properties of the formula.
The newly improved Vitamin E range simply enhances the strength of favourites such as the best-selling Moisture Cream by infusing 100% natural origin hyaluronic acid to the formula alongside the anti-oxidant power of wheatgerm oil. Wheatgerm oil is one of nature’s richest sources of antioxidants and helps to protect the skin from moisture loss and environmental damage such as free radicals. Hyaluronic acid is found naturally in the body and acts as a moisture magnet trapping up to 100 times its own weight in moisture. The Body Shop Vitamin E range uses a version of hyaluronic acid derived by bio-fermenting it with wheat, which is usually a by-product that would go to waste-thus reaffirming its commitment to the planet and the brand promise to “Enrich not Exploit”.
The new and improved Vitamin E range offers a complete moisture-locking routine according to skin type and needs. For daily needs choose from the 48 hour lightweight Moisture Cream, Aqua Boost Sorbet with fresh mattifying moisture or the 72 hour Intense Moisture Cream for rich non-greasy moisture. The brand new 48 hour moisture protection emulsion comes with SPF 30 PA +++ sunscreen protection. For targeted moisture, use the Body Shop 48 hour eye cream, and nourishing night cream for overnight replenishment. The new, improved range of Vitamin E products even works effortlessly under makeup.
In Sri Lanka, the Vitamin E range is available at The Body Shop store on Bagatale Road and at Odel, Alexandra Place.
About The Body Shop: The Body Shop is an iconic British retailer of ethical cosmetics and toiletries. It was founded by Anita Roddick in 1976 with the belief that businesses should ‘enrich, not exploit’. A philosophy of creating the best quality cosmetics and toiletries without exploiting the planet’s resources or people has driven the brand, which pursued sustainability and ethical business long before it became fashionable.
Photo caption: (Above) Vitamin E Aquaboost Sorbet (left) and Vitamin E Refreshing Eyes Cube
Vitamin E Hydrating Body Lotion, Vitamin E Eye Cream and Vitamin E Moisture Protect Emulsion