Records 77% sales volume growth in 2016
Huawei, a leading smartphone brand in Sri Lanka, announced that Singer Sri Lanka, the exclusive national distributor for Huawei smartphones, has successfully surpassed Rs. 1 bn Huawei smartphone sales generated solely inthe month of December 2016. As a trusted, state-of-the-art brand amongst the general public, Huawei together with Singer enhanced their sales through the introduction of a number of brand new, innovative smartphones and tablet devices supported by several aggressive marketing initiatives.
The latestHuawei P9 and P9 Lite came with a Leica co-engineered dual camera smartphone, targeting the high-end buyers while the mid-range additions to the GR family-GR5, GR5 Mini, GR5 2017, and the entry-level 4G smartphones Y6PRO, Y6II, Y5II helped increase Huawei’s brand image amongst smartphone enthusiasts around the country.
Singer Sri Lanka Group CEO, Asoka Pieris was upbeat about the performance stating, “This is a significant milestone for Huawei and Singer Sri Lanka. I congratulate the entire team for their continuous focus and commitment towards reaching this excellent feat.Since the inception of the partnership with Singer Sri Lanka as exclusive distributors, Huawei has extended to us their fullest support in order to reachour targets. We look forward to achieving an even higher figure in terms of volumes in the year ahead as we set our eyes on taking Huawei to the number one position this year.”
Through the current product line-up with an efficient supply chain management, Singer has effectively managed to accomplish the desired target for 2016 for Huawei. Extensive distribution strategies like the Singer Digital Media channel is focused on achieving a maximum reach for the Huawei brand and being managed effectively in the marketplace.
Huawei Device Sri Lanka Country Head Henry Liu commenting about the achievement said, “Since ourentry into Sri Lanka as a smartphone brand, Huawei has been identified as aleader in cutting-edge technology with a feel of a leading global brand. Sri Lankan smartphone consumers have been embracing technology trends from around the globe and becoming even more aware about innovative and quality products. Singer Sri Lanka plays an integral role in taking Huawei innovation to our valued customers all around the country.”He further added, “Huawei is making significant progress in the local high-end smartphone market. In December 2016,we managed to sell over 500 P9 smartphones in Sri Lanka, which is a commendable result.”
Globally more than 10 million Huawei P9/P9 Lite smartphones were shipped, making it the company’s first flagship series to top the 10 million mark. This is a milestone for Huawei both from a product and brand perspective. The Huawei P9 and P9 Lite devices have achieved impressive results in the premium segment; a major breakthrough that proves Huawei’s investment in international markets is paying off.
Huawei strives to incorporate leading technological breakthroughs and make their products available for all types of budgets; from the high-end, to the entry-level consumer. In Sri Lanka, Singer has been instrumental in acknowledging the many benefits of owning a Huawei smartphone whilst extending their distributing arm to almost every major town in the country. Sales from the Western region have mainly shown good performance and Huawei has been well-received as a leading brand amongst consumers from cities such as Gampaha, Kandy and Galle.
Global awareness of the Huawei brand has continued to grow along with Huawei’s outstanding market performance. In 2016, Huawei was ranked No. 72 in Interbrand’s “Top 100” most valuable global brands list, up 16 spots from 2015. Huawei was again listed as one of the Top 100 most valuable brands by Brand Z – at No.50 this year – up from No.70 in 2015. Additionally, in November, Huawei was named “Best Consumer Electronics Brand” in “Best Brands 2016 – the Chinese brand ranking” based on GfK’s consumer survey. In Sri Lanka, Huawei enjoys over 30% market share according to GfK research.