Market share surpass 30% in 2016
Huawei announced was recorded as the fastest growing smartphone brand with a market share of more than 30% as at December 2016. Propelling further the brand’s exclusivity within the smartphone market globally, Huawei had also made it to higher rank as one of the most valuable brands for the year 2017 under Brand Finance the Global 500, as the number 40 brand in the list.
Huawei chose to associate their brand with Singer Sri Lanka due to its brand reputation that was evident amongst the Sri Lankan public. Having started from zero base in 2012, Singer had successfully assisted in propelling Huawei’s brand image and market share to over 30% by the third quarter of 2016, according to latest analysis from user experience research experts GfK.
Henry Liu – Country Head Huawei Device said, “Huawei’s smartphone market first emerged in Sri Lanka in 2012 and through an effective partnership our exclusive distributor in the country Singer Sri Lanka, the brand very swiftly captured the interest of local smartphone enthusiasts after establishing itself as one of the most innovative, revolutionary, economical and reliable smartphone brands amongst its competition in the country. We appreciate Singer Sri Lanka’s contributions for having brought Huawei to this level and as our focus is only to bring the best to Sri Lanka. 2017 is going to be an interesting year for all of us and Huawei fans as we set to be the number one brand in this country”.
Matching its aggressive sales promotions, Huawei has also expanded its Service Centres across the country in key locations such as Bambalapitiya, Anuradhapura, Galle and Jaffna. Further plans are under way to establish service centres in Matara, Batticaloa, Badulla and Kalutara enhancing its service offering to the ever growing customer base in Sri Lanka.
Even though Huawei emerged as a brand into the global smartphone market during a competitive stage amongst other well-recognized brands, Huawei as a brand has risen rapidly to become the third largest in terms of global market share. By the end of last year (2016), Huawei had recorded an increase in unit shipments by 29%.
Huawei has also been dubbed as something of a wildcard amongst other rival smartphone brands around the world and is set forth to continue on an ambitious path of launching a number of flagship devices and wearables during the course of this year. Having merged with reputed digital and analog camera manufacturer in Germany, Leica, Huawei has impressed the smartphone landscape with notable features such as the Dual-lens camera that is incorporated into models such as the Huawei P9 and Mate 9.
The dual –camera setup and addition of ID technology in the form of a finger-print recognition mechanism into the latest Huawei models has been deemed as not only smart but also super fast and accurate. As far as the brand is concerned, local smartphone users will only be anticipating even more monumental and novel introductions through Huawei in the months to come.
Huawei continues on the route of providing value-driven and innovative products and services. Huawei is ranked 47th among the World’s Top 100 Most Valuable Brands in 2016 According to Brand Finance. Huawei recently jumped to Number 72 on Interbrand’s Best Global Brands adding another feather to its cap.
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