Aims to Take Trusted Baby Care Line Closer to Consumers
Farlin, one of the world’s most trusted baby care brands, unveiled the country’s first Farlin Corner store featuring the entire line up of Farlin products in Matale recently. Located at 143, Kandy Road, Kohombiliwela, Matale, the outlet was launched in partnership with the town’s renowned baby and child care retailer, Pick N Move.
While several noted vendors around the island offer a selection of Farlin products, consumers have had to visit Farlin stores in Colombo, Kandy, Kurunegala, Matara, Negombo and Akkaraipattu to get their hands on the complete range. Farlin and Kiddies & Toys International (KTI) Pvt. Limited, the brand’s exclusive agent in Sri Lanka, seek to resolve this predicament through the launch of the Farlin Corners line of stores. Taking the entire lineup of Farlin products closer to consumers around Sri Lanka, these stores will also help consumers save both time and money. Farlin and KTI are actively looking to join hands with more leading regional retailers and open up a string of such stores around the island.
Speaking at the launch, Ajantha Wickramaratne, Head of Strategic Business Unit – Farlin at Kiddies & Toys International (KTI) Pvt. Limited said, “Mothers in Sri Lanka, and around the world, appreciate Farlin’s commitment to providing the gentlest of care for their babies. Thanking them for placing their trust in the brand, we are delighted to move closer to them through our Farlin Corner stores. And for their convenience we are already working on unveiling our next stores in Anuradhapura and Kadawatha later this month. We also look forward to working with distinguished regional retailers on launching several more Farlin Corners across the country.”
F. Ashik Althaf, Managing Director, Pick N Move said, “We are excited to see our longstanding partnership with Farlin and KTI take a new form with the launch of the country’s first Farlin Corner in Matale. Offering Farlin’s entire product line, our new store fills a long felt need of mothers in the region who have had to travel to other cities to get their trusted Farlin products.”
Farlin is a world renowned brand which has exceeded 44 years of trusted service. Farlin products have been developed with research support from its own hospital which specializes in pregnant mothers and new born babies. Currently, Farlin products are available in over 82 countries across the world.
Kiddies & Toys International (KTI) Pvt. Limited is the exclusive agent for Farlin, LEGO, Barbie and Mattel brands in Sri Lanka and features an outstanding range of premium child and mother care products as well as one of the largest selections of branded toys in Sri Lanka.
Image Caption:
Left – The Farlin Corner store in Matale
Right – S. F. Ashik Althaf, Managing Director, Pick N Move, Matale (left) and Ajantha Wickramaratne, Head of Strategic Business Unit – Farlin at Kiddies & Toys International (KTI) Pvt. Limited
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