Winners of the prestigious Effies Awards 2016 will be announced in September and the advertising industry is now waiting in eager anticipation for the results. Effie Awards are recognized as the global symbol of marketing communication effectiveness. Sri Lanka Institute of Marketing (SLIM) has the franchise to hold the award ceremony in Sri Lanka and this will be the tenth year they will be conducting the event. The highly prestigious Award Ceremony promises to be exceptional this year with more entries than before demonstrating its increasing importance in the advertising industry.
“Even Global Effies is keeping a close tab on Sri Lanka’s event motivating SLIM to make this year’s Awards Presentation a truly exciting event” he added.
Effies Awards dates back to 1968 when American Marketing Association Commenced recognizing the effectiveness of the communication campaigns identifying ‘Ideas that Work’ in contrast to other awards for advertising that focused on creativity and execution. Today over 40 national and 6 regional ward ceremonies are held worldwide and to win an Effie is a significant globally recognized achievement for marketing and advertising professionals.
Photo caption:
- Imal Fonseka, head of the jury panel
- Shaminda Perera, Project Chairman