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Fashion Bug ‘SisuDirimaga’ shows the way forward for schoolchildren

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Fashion Bug, one of the country’s leading clothing retailers conducted its latest ‘SisuDirimaga’ CSR program in Kandy recently offering mentorship and career path guidance sessions to help the school children make positive life choices. One of the programmes was the latest initiative under Fashion Bug’s award-winning ‘SisuDiriMaga’ project has already benefitted over 12,000 students from around the country, to date. This time, The ‘SisuDirimaga’ programme was conducted at the Badi-ud-Din Girls’ School in Kandy with over 400 Tamil Medium students participating. Conducting this career guidance programme was Mr. M.R.U. Rilwan – Professional Counselor – Zonal Education Office Matale with several representatives of Fashion Bug including Mr. Namal Ekanayaka – Human Resources Development Manager and Mr. U.A.M Faishad – Fashion Bug Area Manager also took part in the programme. The programme highlighted the importance of planning for the future and setting attainable goals. “Fashion Bug aims at giving the next generation an opportunity to be what they really aspire to become in lifeby providing them with best guidance and motivation that they need. This is a great opportunity for us to express a high sense of humanity as the growth of the company progresses, which demonstrates our outmost commitment to continuously recognize the need to promote and deliberately support our future through our ‘SisuDirimaga’ program which demonstrates us being a responsible corporate citizen,”  said Shabier Subian-Director of Fashion Bug. Projects such as these are a key focus of Fashion Bug, who spends millions annually on various CSR projects carried out around the island in various sectors – from sports to education, through to health, public services and beyond. Fashion Bug commenced operations in 1994 as a partnership business between four partners and a staff of just 15. Today, with over 17 stores throughout the country with a workforce of over 1250 employees, Fashion Bug stands among the leading clothing stores in Sri Lanka catering with the fashion motto of ‘changing lifestyles’. Photo caption: (Above – from left) Mr. NamalEkanayake – Manager – HR Training & Development, Mr. A.R.S Ameen – Asst. Zonal Director of Education – Zonal Education Office Kandy, Mr. U.A.M Faishad – Fashion Bug Area Manager, Mr. M.W Wijerathna – Zonal Director- Zonal Education Office Kandy, Mr. M.R.U. Rilwan Professional Counselor – Zonal Education Office Matale and Mr. M. Mushtaq – Manager – Fashion Bug – Kandy and (below) a  section of the students who participated at the programme held at Badi-ud-Din Girls’ School in Kandy

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