Sri Lanka set export target of US $ 20 billion by 2020

The motive of establishing SME clusters by way of formation of a (SPV) is to create local brands more competitive in the global arena as this would help to improve the country to drive towards a highly competitive export oriented economy. LRGC, which consists of five rubber sector companies namely, Jafferjee Brothers Exports (Pvt) Ltd, Polymer Products Impex (Pvt) Ltd, Sinwa Holdings (Ltd), Textrip (Pvt) Ltd and Microcells (Pvt) Ltd would also work collectively to improve export competitiveness of rubber products by jointly setting up of a finite element analysis center, joint venture manufacturing, building forward and backward linkages in the rubber value chain, joint product development and R & D facilities which result in improving the overall growth of the entire rubber value chain. The Consortium’s office will be operation from the Exports Development Board building for an initial period of one year, Speaking at the inauguration of LRGC, EDB Chairperson Indira Malwatte described, the Special Purpose Vehicle as a widely adopted mechanism across the global context and expressed confidence that the LRGC would work towards initiating activities pertaining to the value chain development and supply chain management processes in polymer and allied industries with a view to remain competitive in global markets in a sustainable manner. “This is a milestone for all of us and we are collaborating to compete with the rest of the world. With this new consortium, it is planned to achieve set targets of the industry thereby come up with strategic and proactive initiatives to identify pain points, then to act as a best solution provider for Sri Lankan make rubber products.” EDB which is currently in the process of developing the National Exports Strategy targets US$ 13 billion export target this year, Malwatte said adding however, as per the regional data, Sri Lanka total exports are likely to reach US $ 15 billion. Sri Lanka has also set an export target of US $ 20 billion by 2020 and according to Malwatte Sri Lanka is well on its path to meet this target. Rubber Products Industry is a key sector contributing 6.9% to exports in 2016. The major markets are USA, Germany, Belgium, Italy, Canada, UK, and Brazil. Sri Lanka supplies to major international brands such as Continental, Solideal, Wonder Grip, Mapa, and Safety work, Tesco, etc. Companies in the rubber industry use state of the art technologies for manufacturing the above international brands. Tyre sector accounts for the largest share of turnover (60%) of rubber exports which include solid tyres, pneumatic tyres, bicycle tyres, three wheeler tyres and a variety of smaller tyre categories. Currently Sri Lanka is considered as the global leader in solid tyres, which accounts for over 20% of the global demand and rubber glove caters to over 7% of the global demand