~ Continues to be lauded for its contribution to the nation’s export earnings
VirtusaPolaris, the market-facing brand of Virtusa Corporation and Polaris Consulting & Services, Ltd. and a leading worldwide provider of information technology (IT) consulting and outsourcing services, was ranked the most valuable IT brand in the country for the second consecutive year by Brand Finance Lanka in their 13th edition of Brands Annual. VirtusaPolaris moved up by one spot from last year to be ranked as the third most valuable export brand in the country with a score of 84.39.
In its note on the Exporter category rankings, Brands Annual states that they have focused on “high value additions, customer perceptions and specialization in areas where there’s greater price elasticity,” when selecting these brands and that “to be successful in global markets, these companies have high standards and compete with the best in the world”.
“We are delighted to be recognized as the top IT Export brand in the country,” said Madu Ratnayake, executive vice president and general manager, VirtusaPolaris. “This recognition is yet another endorsement of the great talent we have here in Sri Lanka who help us reimagine the digital landscapes for pioneering enterprises across a diverse array of industries. We remain committed to this market. While we pursue our ongoing efforts to develop the local talent pool by bringing in global best practices and through our engagements with higher education institutes, we will continue to work with all relevant stakeholders on helping Sri Lanka realize its vision of becoming a global IT services hub.”
This latest ranking is a reaffirmation of the company’s contributions to Sri Lanka’s export earnings, having also been recognized as the Best Exporter of the Computer and Related Services Sector for 2011 and 2013 at the recently held Presidential Export Awards. It was also crowned Export ‘Brand of the Year’ for the second consecutive year at the SLIM Brand Excellence Awards 2015.
Compiled by Brands Finance Lanka, the brands are evaluated through a multi-step process involving calculating brand strength, sources of revenue, forecast of economic growth, and calculating brand equity via a national survey of 1,700 respondents, among other relevant factors. The attributes rated in the survey include corporate vision, corporate reputation and image, leadership and people, degree of innovation, and quality consciousness. The tabulation of the results provide a complete idea of the intangible value of a brand.
About VirtusaPolaris: VirtusaPolaris, the market-facing brand reflecting the combined strengths of Virtusa Corporation and Polaris Consulting & Services, Ltd. is a global provider of information technology (IT) consulting and outsourcing services that accelerate business outcomes for Global 2000 companies and leading software vendors in banking and financial services, insurance, healthcare, telecommunications, technology, media and entertainment.
VirtusaPolaris’ solutions address the CXOs’ dual challenge of growing revenues while improving IT cost efficiencies. VirtusaPolaris’ digital services leverage innovative new technologies to reimagine the customer experience, increasing retention and creating lasting value. VirtusaPolaris’ preemptive outsourcing solutions helps clients reduce risk and improve IT operations.
VirtusaPolaris delivers services across the IT lifecycle, including consulting, solution design, technology selection, implementation, testing and maintenance & support, including infrastructure support. Inheriting a strong heritage in software engineering, VirtusaPolaris is highly qualified to both develop and maintain software, using a proven platforming methodology and advanced Agile and Accelerated Solution Design techniques to reliably produce results on time and within budget.
Holding a record of success across industries and unparalleled domain expertise, VirtusaPolaris understands clients’ business challenges best and uses that to deliver distinctive, differentiated and innovative application of technology to solve those problems. Examples of large business transformations completed include the world’s largest P&C claims modernization program, one of the largest corporate customer portals for a premier global bank, an order to cash implementation for a multinational telecommunications provider, and digital transformations for media and banking companies.
Virtusa Corporation is headquartered in Massachusetts, and together with Polaris, has 50 offices across North America, Europe and Asia.