Datsun will launch the Redigo in Sri Lanka in September. The hatchback will be produced in India and exported to the former country.
Datsun will offer the Redigo through Associated Motorways (Private) Ltd. (AMW) in Sri Lanka. This dealer network is Nissan’s long-time partner in the country and will now take care of the sales of the new hatchback. The Redigo sales will begin next month and variant-wise pricing will be revealed close to the launch.
AMW will set up five sales and service outlets each in the country over the next one year. While the Redigo is priced at Rs 2.38 lakh in India, the Sri Lankan price should go up by 2.5 times since the car will be introduced as a CBU unit.
Vincent Cobee, Global Head of Datsun, said, “The return of Datsun to Sri Lanka is a key element of our expansion in fast-growing markets where there is growing demand for personal mobility. Datsun’s key values – Dream, Access and Trust – are designed to accommodate the needs and aspirations of up-and-coming customers who seek attractive styling, modern engineering, worry-free ownership, and an engaging driving experience. We are delighted to return to Sri Lanka with Datsun Redigo to expand our offer in the largest vehicle market segment to a new generation of Sri Lankan customers who are ready for something new and exciting.”
The launch of the Datsun Redigo will mark the carmaker’s re-entry into the Sri Lankan market. The brand was first introduced to the island nation in 1957. The hatchback made its debut in the Indian market in June 2016 and will be introduced to more markets soon. This is a part of their plan to expand globally.
- carwale