~ To Represent the Nation at Spikes Asia Festival of Creativity
Chevin Mandawala and Sagar Hiranand of MullenLowe Sri Lanka outshone their peers in the digital category at the Sri Lankan leg of Young Spikes 2016, recently. Their winning idea – Marco Knorrs it – highlighted their intimate understanding and use of digital platforms to increase the strength of Knorr and increase its usage. With this victory, the duo have won the honour of representing Sri Lanka at the Young Spikes Digital Competition to be held during the Spikes Asia Festival of Creativity in Singapore. The local Young Spikes competition saw 55 teams across three categories – digital, media, and integrated – vie for the opportunity to represent Sri Lanka at the main competition in Singapore. The competition challenges teams to think creatively and tests their knowledge in their given field.
“MullenLowe is known for its creative effectiveness and the key to that is our relevance in the times we operate in. In a technologically enabled world, digital has tremendously influenced the way we think for brands. Chevin and Sagar bear testament to this culture and I am proud of their recognition. I am sure they will do Sri Lanka proud at Young Spikes Asia and wish them all the very best” said Thayalan Bartlett, Chief Executive Officer, MullenLowe Sri Lanka.
The regions oldest award for excellence in the creative communications industry, Spikes Asia is a collaboration between Lions Festival and Haymarket. The three day festival brings together some of the finest creative thinkers from around the world providing them with a platform to network and exchange ideas. The competition itself allows young creatives to showcase their talent by solving a client’s problem in a high pressured environment brought on by a short deadline.
MullenLowe Sri Lanka is the local office of the MullenLowe group, a member of the Interpublic Group (IPG) headquartered in New York. Interpublic (IPG) is one of the world’s leading organizations of advertising agencies and marketing services companies. MullenLowe Sri Lanka was formerly known as Lowe LDB, an agency that started its operations in the country as LDB Lintas way back in 1993. Seeing the emerging potential in Sri Lanka, IPG further strengthened its commitment by acquiring a 100% stake in the agency in 2015.
A majority of MullenLowe’s business world over comes from FMCG giant Unilever. In addition to Unilever, MullenLowe Sri Lanka works with some of the country’s leading brands including Amana Takaful, Ceylon Cold Stores, Dialog, Hemas, Laugfs, LOLC, Mastercard, Nations Trust Bank and Union Assurance to name a few. For more information on the local office visit srilanka.mullenlowe.com
MullenLowe Group is a creatively driven integrated marketing communications network with a strong entrepreneurial heritage and challenger mentality. The network is present in more than 65 markets with over 90 agencies and posts annual revenues of over US$7.6 billion. Working with several of the world’s most iconic brands including Etihad, Google, Harley Davidson, Hyatt, IKEA, Jet Blue, Johnson and Johnson, Nespresso and Unilever, MullenLowe has consistently been ranked among the most awarded creative and effective agency networks in the world. For more information on the MullenLowe Group, please visit www.mullenlowegroup.com
Photo caption: Chevin Mandawala (left) and Sagar Hiranand – the victorious duo from MullenLowe Sri Lanka