Kiddies & Toys International (KTI), the exclusive authorized distributor for Hot Wheels®, announced the 20 grand prize winners of its ‘Win Wheels with Hot Wheels’ promotion recently. The lucky winners, who were picked through a raffle draw, walked away with exciting prizes including electric and push scooters, roller blades and skate boards. This was a part of KTI’s ongoing efforts to recognize and reward Hot Wheels fans in Sri Lanka.
“Sri Lanka has a loyal and passionate group of Hot Wheels fans ranging from children to adults because it enables them to live out their own exciting adventure. Hence they have a deep love for these model cars and the endless hours of entertainment they provide. And it was this love for the brand that inspired us and helped us grow Hot Wheels in Sri Lanka. This promotion is our small way of rewarding their passion for the brand,” said Dilsha Ruwanpathirana, Head of Strategic Business Unit – Toys at KTI.
“I have been a fan of Hot Wheels since day one. To this day it tethers me to my childhood and the joy I felt then is still the same joy I feel now when I look at a Hot Wheels model. It is a brand with followers that span different generations and KTI has brilliantly captured that element with their latest promotion,” said Chanul Chintha – one of the grand prize winners.
Hot Wheels have set children’s imaginations ablaze with incomparable adventures in durable vehicles and creative playsets. Having entertained the young and the young at heart for decades these model cars continue to give joy to millions around the world.
Introduced by American toy maker Mattel in 1968, Hot Wheels® has been passionate about creating thrilling vehicle experiences through innovative product and content. Having begun as a line of 16 1:64-scale die-cast vehicles, it has evolved into a true, global lifestyle brand with segments that range from aftermarket parts to licensed apparel to branded digital content from Team Hot Wheels, a real-life race crew of professional drivers performing over-the-top stunts.
Kiddies & Toys International (KTI) Pvt. Limited is the exclusive agent for Farlin, LEGO, Barbie and Mattel brands in Sri Lanka and features an outstanding range of premium child and mother care products as well as one of the largest selections of branded toys in Sri Lanka.